The Cash Spine Program · Free On Demand Training | Karen DeSimone, PT, DPT
FREE ONLINE MASTERCLASS FOR PHYSICAL THERAPY CLINIC OWNERS

Add predictable cash revenue to your clinic.

Without seeing more patients, hiring staff, or fighting insurance for a dollar of it.

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Why a structured program, not a plan of care, is the real revenue lever
How to enroll patients without ever feeling like a salesperson
How your team runs it, with the patients you already have
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The Cash Spine Companion Workbook
INCLUDED FREE WHEN YOU REGISTER

The Cash Spine Companion Workbook

An 8 page fill in the blank guide you print and follow along as you watch. By the end, you will have the entire model mapped to your own clinic, in your own words.

The three secrets, with space to capture each one
A worksheet to run the numbers for your own clinic
A one page action plan so you finish with a next step

Yours the moment you register.

26 yrs
IN CLINICAL PRACTICE
Down 27%
MEDICARE PT PAY, A DECADE
Alongside
YOUR INSURANCE MODEL
Today
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THE REAL PROBLEM

You cannot build a successful practice on a broken model.

Reimbursements go down almost every year. The hours go up. And the revenue ceiling never moves. If volume is the only lever you have, you are on a wheel that only spins faster, and it gets harder from here.

I lived this for eight years, not eight months. A full schedule, good outcomes, patients who loved me, and revenue that would not move no matter how many more patients I took on. That was never a motivation problem. That was math.

The truth is, you are not failing. The model has a ceiling built into it, and no amount of effort will change the economics underneath it. The good news is you can change the model. That is exactly what this training shows you.

Karen DeSimone in her clinic
More patients, more hours, the same ceiling.

You have done everything right. A full schedule and good outcomes. And still the revenue sits where it has sat for years, because volume is the only lever you were ever given.

Insurance decides what your care is worth.

Reimbursements shrink while the work grows. Medicare physical therapy pay is down 27% in a decade, so every year you need more patients just to stand still.

Your best patients are quietly heading toward surgery.

The surgery avoiders in your caseload need more than a plan of care. You have the skill to help them. What has been missing is the structure to do it, for every patient, every time.

INSIDE THE FREE TRAINING

Three things most clinic owners have never been shown.

In one focused sitting, you will see why a structured program changes everything, how patients enroll without being sold, and how your team runs it with what you already have.

01
THE VEHICLE

Why a structured program, not a plan of care, is your biggest revenue lever.

A visit is something a patient attends. A program is something a patient belongs to. One has a ceiling. The other does not. And it works in any market, even one built around insurance.

02
THE CONVERSATION

How to enroll patients without ever feeling like a salesperson.

When the clinical structure is clear, the pressure disappears. You guide patients through discovery, findings, and enrollment, and clinical authority does what sales tactics never could.

03
THE SYSTEM

How your team runs it, with the patients and equipment you already have.

No new patients. No new hours. Your front desk prequalifies, your clinicians deliver, and the ready to use templates keep it consistent. You start with what you have.

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A LOOK INSIDE

The structured spine program, in practice.

The structured spine program in practice
THE TRANSFORMATION

What the right model makes possible.

This is not about working harder. It is about building your practice on a structure that finally works in your favor.

Predictable cash revenue

Revenue that does not move when reimbursement rates move, running alongside insurance.

Patients who avoid surgery

The surgery avoiders in your caseload reach the outcome they wanted, and they refer everyone they know.

A team that runs it

Delegated from day one, so the program never rests on your shoulders alone.

More freedom, not more hours

Same clinic, same patients, same skills. A different model, and room to breathe.

An invaluable resource for practitioners looking to improve client outcomes and increase revenue. I can now implement treatment programs that really work and help me earn more while working less. Highly recommended.

Suzanne Clapham
PHYSICAL THERAPY CLINIC OWNER
IS THIS FOR YOU?

This was built for the clinic owner who is ready for a different way.

You own or run a physical therapy clinic with at least one clinician on staff.

You are tired of watching insurance decide what your care is worth.

You already have decompression or laser equipment, or you are ready to invest in it.

You want predictable cash revenue without adding a single hour to your week.

If you nodded at even two of those, you are in exactly the right place.

AND WHO IT IS NOT FOR
You are not the person who can say yes to installing it in your clinic.
You want tactics without the willingness to actually implement them.
You are looking to leave insurance entirely. This runs alongside it, not instead of it.
Karen DeSimone, PT, DPT
KAREN DESIMONE, PT, DPT
YOUR HOST

A clinician who lived this problem and built the way out.

Karen DeSimone has practiced physical therapy for 26 years and owns KD360 Wellness & Physical Therapy in South Yarmouth, Massachusetts, a hybrid cash and insurance clinic she opened in 2009.

For eight years her revenue would not move. A full schedule, good outcomes, patients who loved her, and a ceiling that never lifted. She had the clinical skill and the equipment. What she did not have was a system that made it work for every patient, not just the compliant ones.

So she stopped treating visits and started running a program. A defined structure, a named protocol, a roadmap her patients could follow, and a system any trained team member could run. That is when everything changed. Today she teaches clinic owners across the country how to do the same.

“The equipment was never the breakthrough. The system around it was. That system is what I show you how to build.”

ADD $100K+ WITHOUT MORE HOURS · WATCH INSTANTLY, NO COST

Your skill was never the problem. The model was.

There is a better way to build a thriving practice, one that rewards better outcomes instead of more hours. Same clinic, same skills, same patients, a different model. Watch the free training and see it for yourself.

Start today. Watch it now.

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BEFORE YOU WATCH

A few quick questions.

Is this a live webinar I have to schedule?

No. This is an on demand training, so there is nothing to schedule and no waiting. The moment you register, the training opens and you can watch it right away, start to finish, in one sitting.

Is it really free?

Yes. The training is completely free and there is no card required. I want you to see the program first, understand it clearly, and decide for yourself whether it is right for your practice.

Do I have to drop my insurance contracts?

No. The whole point is that this runs alongside everything you already do. You keep what works and add a structured cash program for the patients who need more. Nothing about your current practice has to go away.

I am not a natural salesperson. Is this still for me?

It is. This is not about selling. It is about structure. When you have a clear clinical model you trust and a natural way to offer it, the conversation with your patients stops feeling like a pitch and starts feeling like better care.

Do I need special equipment to start?

No. The program works across the equipment you already have, and you start with what you have. The training shows you how the pieces fit together, whatever you are working with.

How long is the training?

It runs about 60 minutes, and it is built to watch in one sitting. Short enough to fit into your day, complete enough to give you a clear path forward.

Karen DeSimone, PT, DPT. Clinical Architecture.
Because better outcomes should also mean better revenue.
The Cash Spine Program · Add $100K+ without adding patients
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